MIXED GREENS MISSION STATEMENT
At Mixed Greens, we aim high in all that we do. Our principal objectives are:
- To provide an inviting variety of healthy food alternatives to other quick serve restaurants
- To use only the finest, freshest ingredients
- To guarantee our customers’ satisfaction
- To offer a friendly, inviting place for take-out or dine-in visitors
- To be the restaurant of choice
- To use our exceptional reputation to continually increase business
LETTER FROM THE FOUNDERS
Dear Fellow Entrepreneur:
As a new franchisee, Mixed Greens would like to welcome you to our organization and would like to offer you our congratulations upon taking your first steps toward reaching your career goals. You are no doubt aware by now that franchising requires team focus, dedication, hard work and commitment. Success is often directly related to the amount of effort that is put into a venture, so we are counting on you to help us grow the business and increase our exposure into new areas.
We created Mixed Greens with a very clear idea of what we wanted to achieve. Realizing that fast food chains are everywhere, offering the usual, tired combinations crammed with fat and calories, our desire was to present customers with exciting alternative meal choices. We must be doing something right, since our diverse customer base keeps on coming back for more. Young male and female athletes love to pick up our energy drinks and satisfy their hunger with a freshly prepared custom-made salad. Mature ladies like to sit a while in our store with a tasty wrap or sandwich and young families enjoy visiting to experience our friendly service and amazing assortment of breakfast items. Busy executives choose us as their lunch time destination. There’s so much to choose from, that we appeal to everyone!
Our stores are also very attractive and inviting, so visitors feel welcome and comfortable during their stay. We want our franchisees to carry on this tradition, helping us to spread Mixed Greens’ outstanding reputation to other neighborhoods. It is very important to us that we maintain our original commitment to healthy food options. During these troubling times, when obesity across the nation is at an all-time high, we feel it is the responsible thing to do. Mixed Greens wants to play its part in reducing the nation’s waistline to more healthy proportions.
This operations manual was developed to explain all of the policies, procedures, and programs available to Mixed Greens franchisees. We suggest that you become familiar with its entire contents as quickly as possible, since it provides answers to most questions about operating your franchise and maximizing the return on your investment in your territory.
We are available to provide direction and support in all aspects of operating your Mixed Greens franchise, so do not hesitate to call whenever you have questions or concerns. We look forward to working with you and we hope your experience will be challenging, profitable, and rewarding.
Very truly yours,
Donny and Elaina Sheinwald |
